Dr. Gifi Felix is serving as Assistant Professor in the Department of Commerce at Bhavan’s College of Arts and Commerce. She holds a Ph.D. in Commerce from Bharathiar University, Tamil Nadu, and an M.Phil in Commerce (2016). She has qualified the UGC NET (2011) and Kerala SET (2002) and also holds a B.Ed from M.G. University, Vaikom. She completed her M.Com in Finance from St. Xavier’s College for Women, Aluva, and her B.Com from St. Teresa’s College, Ernakulam.With over two decades of teaching experience, she has served in reputed institutions such as SCMS College, St. Xavier’s College for Women, Siena College, St. Thomas College, and Kendriya Vidyalayas in Chennai and Ernakulam. Her research papers have been published in UGC Care–listed journals on topics like e-payment systems and customer perceptions of digital applications. A passionate educator known for her creativity and effective communication, she continues to contribute to the academic community through her research, teaching excellence, and commitment to student growth